The Sports Radio Conference is the radio industry's exclusive Sports and Sports Talk summit. With an agenda focused on growing audience and revenue at Sports-formatted stations, attendees get the chance to hear from a wide range of experts on topics that include programming, promotions, sales, marketing, and digital platforms as well as local, collegiate, and professional sports teams and events. If your station covers any sports or sports talk, the Sports Radio Conference should be part of your game strategy.
Last Friday I got the call from WGN Radio's Jimmy De Castro: "I'm coming to yourSports Radio Conference." You know De Castro as one of the first and biggest consolidators in our industry, who sold his company for millions. De Castro is among the best promoters, best managers, and most aggressive executives in radio.
A week ago De Castro launched "The Game" 87.7 in Chicago. According to Jimmy, "This is the battle of all battles. We're taking on a giant head-to-head, and we intend to crush them. This is like the old days of radio. The war is on." Read more.
Sports and Sports Talk radio have grown every year for the past 10 years, with no sign of slowing down. AMs are flipping, FMs are converting, and the effect of PPM on all formats has created new and compelling programming opportunities for sports on radio and on radio's digital platforms. But selling Sports radio is not all about presenting the numbers and selling spots -- in fact, it's not about selling numbers at all. At Radio Ink's Sports Radio Conference, coming up next week in San Diego. Beasley/Miami's Joe Bell will lead a lively conversation on innovative ways to sell sports successfully! Read More
Mike Dee, the president and CEO of the San Diego Padres, will deliver a keynote address at Radio Ink's Sports Radio Conference, coming up March 10-11 in San Diego. Sports is a huge multimedia business these days -- every major league team is on the Web, on social media, and producing and distributing huge amounts of content that go well beyond games and play-by-play. And that's exactly what Mike Dee will be talking about: "Sports Teams, Media, and the Intersection of Content." Read more.
Sports is one of the hottest, fastest-growing formats in radio today -- and it will need a steady supply of fresh and innovative new talent to stay on top. Just as in any team sport, a strong bench is critical to continuing the success of your Sports station. At Radio Ink's Sports Radio Conference, coming up March 10-11 in San Diego, NBC Sports Radio's Jack Silver will lead a conversation with sports programmers and agents who'll give you the expert view on scouting, signing, and keeping fresh new talent. Be there -- register today! Read more.