The Sports Radio Conference is the radio industry's exclusive Sports and Sports Talk summit. With an agenda focused on growing audience and revenue at Sports-formatted stations, attendees get the chance to hear from a wide range of experts on topics that include programming, promotions, sales, marketing, and digital platforms as well as local, collegiate, and professional sports teams and events. If your station covers any sports or sports talk, the Sports Radio Conference should be part of your game strategy.
See the exciting lineup being planned for the 2015 Sports Radio Conference by clicking on the "Agenda" tab above. And check out some of the highlights from the 2014 Sports Radio Conference below.
Chad Morris is the head coach of the SMU football team. His keynote at the Radio Ink Sports Radio Conference focused on his secrets to winning. Morris, who also coached at Clemson, has a motto: "adapt or die." He says it's paramount to adapt to the market and he tells his coaches and players they have to think outside the box and avoid acting in a cookie-cutter environment. The coaching lessons struck home with the radio attendees. Morris says teamwork is just as important on the field as it is in the studio.
At the Radio Ink Sports Radio Conference Thursday, four top sports sales pros gave attendees some of the secret sauce they use to sell in the markets they operate in. Moderator Jay Meyers, CEO, BMT/BCA, spoke with Joe Bell, SVP/market manager, CBS/Miami; Alec Drake, GSM, Sportsradio 1310AM /96.7FM The Ticket; and KLIF-FM Dallas-Ft. Worth; and Bob Visotcky, general sales manager, BCA Radio/San Diego.
The goal was to uncover how successful stations generate maximum local revenue from play-by-play, and how they sell local and play-by-play platforms. Read more.
If you run a sports station you probably know it's a tough task dealing with talent at times. The successful ones can be very opinionated. At the Radio Ink Sports Radio Conference in Dallas, consultant Scott Masteller led a panel about coaching Sports Talk talent. Masteller was joined by Weiss Agency VP Heather Cohen, WEEI Brand Manager Kevin Graham, XTRA-San Diego PD Brian Long, and Ryan Maguire, PD of KDKA-Pittsburgh. Here's what they had to say. Long told attendees that coaching isn't just a thing, it's everything. Great coaching is what sets talent apart. It isn't only air checking, it's about creating a link to your talent. "Talk to them about their lives. Coaching is about creating great communicators, and opening them up to tell their stories." So what did the others have to say?
Images From The Sports Radio Conference
March 4-5, 2015
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Advertisers love sports. Some of the biggest advertisers out there rely on sports for awareness and that all-important brand loyalty. How can you make sure your Sports radio station gets its piece of the pie?
At the Sports Radio Conference, set for March 4-5 in Dallas, two top Sports radio advertisers will take part in a frank discussion about what they’re looking for from radio and its digital platforms. They demand a lot from the Sports stations they choose to partner with — but if you hit a home run for them, the rewards can be amazing.
It’s a conversation you’ll want to hear — only at the Sports Radio Conference. Read more.